Heavier than 53% of the sites we’ve measured
On a homepage load, ad.nl pulls 312 KB of advertising and tracking data — 2% of the page — across 50 ad/tracker requests, from vendors such as Meta Pixel, Google (2mdn), Google AdSense. That data costs about 1.4 kg of CO₂ per million pageviews on the EU-average grid (grade C).
Meta Pixel, Google (2mdn), Google AdSense