Lumotraq closes the gap between reported CO₂ emissions and real placement-level data in the digital supply chain. Designing for action.
People use ad blockers globally regardless their device. But blocking doesn’t solve the issue — it avoids it. Lumotraq gives users a productive alternative in their daily habits: understand what your ad consumption costs in carbon, manage it actively, and benefit from consuming ads more consciously.
CSRD and Scope 3 reporting obligations have the demand for granular, auditable emission data across the supply chain. Agencies, publishers, and teck stack participants need specific, activity-based insights to work on against pressure. Lumotraq enables transparency at the point where it matters: the user.
We're not replacing carbon platforms — we're delivering necessary data layers. Models take campaigns overall, we measure placements within these. Our data can feed into compliance workflows, reporting stacks and optimization workflows.
Brings six years of pro-client experience to the team. Has his background in media agency networks — account management, media planning, data analysis and cross-media optimization across different fields of impact.
The gap between what gets reported and what actually happens is real - it became impossible to ignore for scaling.
Traceable data points and auditable calculation. We do not offer basic modeled assumptions where measured data is not available.
Measurement over and with industry averages. From where advertising actually runs — not estimated from it's spend.
We enable and do not compete for attention. Our data layer will feed into your compliance workflows, reporting stack or optimization platforms.
Aligned methodology, verified emission factors and reproducible results. Building trust and resilience.
Ad teck stack components and platform connectivity for the supply chain coverage.
Insight coverage and measurement precision across Smartphones, emerging channels and data layer points.
Our goal - GMSF alignment and third-party audit readiness for trusted reporting.
Working toward ISO certifications and compliance approvals.