Get early access
The Web App is opening to media teams in waves. Join the list and we'll bring you in as we roll out.
From measurement to a report you can defend
Lumotraq measures the actual advertising and tracking a page loads and converts it on the live electricity grid — figures you can send, not estimates from spend. We're pursuing alignment with the Ad Net Zero Global Media Sustainability Framework, the GHG Protocol Scope 3 standard, and IAB Tech Lab measurement guidelines.
Measure
Quantify the advertising and tracking emissions across the domains you buy — the ad-tech load, separated from the content it sits on.
Benchmark
See where the footprint concentrates — by domain, by channel, against the wider index.
Report
Export defensible figures with the method behind them, ready for a Scope 3 disclosure or a client's data request.
Even as the EU simplifies who must report (the July 2026 CSRD Omnibus), demand for ad-emissions data keeps moving down the value chain — brands and financial institutions ask their agencies for it, and green-claims rules still need substantiation. See the methodology · Frameworks & standards · Scope 3 for media agencies
Want more insights? Read our blog.
Trends, statistics and relevant facts on ad carbon, Scope 3 and sustainable media — for the teams being asked for the data.
