Consent Tracker Report · July 2026

What ad-trackers load before — and after — you choose

For each site we open the homepage in a real in-market browser, count the advertising and tracking hosts that fire before any consent choice, then click Accept and Reject and re-count. Pre-consent tracking and whether "reject" is actually honoured — measured, not assumed.

8 EU news sites tested · real in-market browser (Accept vs Reject) · refreshed monthly
theguardian.com loads 30 ad-trackers before you choose — down to 19 on Accept, and 0 if you Reject. elmundo.es does the opposite: more trackers after Reject (8) than Accept (5).
1
theguardian.com
Sourcepoint · consent wall
30
Pre
→
19
Accept
→
0
Reject
Respects reject
2
protothema.gr
Quantcast · banner
9
Pre
→
0
Accept
→
0
Reject
Loads before you choose
3
is.fi
Sourcepoint · consent wall
2
Pre
→
9
Accept
→
0
Reject
Respects reject
4
aftonbladet.se
Sourcepoint
1
Pre
→
5
Accept
→
0
Reject
Respects reject
5
vg.no
Sourcepoint
1
Pre
→
2
Accept
→
0
Reject
Respects reject
6
politiken.dk
Cookiebot · consent wall
0
Pre
→
5
Accept
→
0
Reject
Respects reject
7
elmundo.es
Google FC
0
Pre
→
5
Accept
→
8
Reject
Keeps tracking on reject
8
derstandard.at
Sourcepoint
0
Pre
→
4
Accept
→
0
Reject
Respects reject
Check any site's ad-trackers →
Advertising and tracking hosts = ad servers, SSPs/DSPs, tag managers, consent tools and tracking pixels observed on the public homepage via an automated in-market browser. Counts are host-level and reflect a single measured render; a site's live behaviour can vary by region and session. For the ad-carbon of these sites, see the Ad-Carbon Intensity index. How we measure →