How heavy is a website's ad-tech?

Measure the carbon weight of any site's advertising and tracking stack, on the live electricity grid.

55 of DACH's most-visited sites indexed · refreshed monthly.

Ad-Carbon Index

Check any website's ad-carbon

Enter a domain to measure the carbon weight of its advertising and tracking stack — on the live electricity grid. 55 of DACH's most-visited sites are indexed, refreshed monthly.

Free measures left today: 3 / 3
The index at a glance · DACH · May 2026

What 55 of DACH's biggest sites told us

A snapshot of the advertising and tracking carbon loaded by the region's most-visited homepages — the public part of the index.

1,642 g

CO₂ per million pageviews — the average ad-tech footprint of a DACH homepage, measured on the live grid.

~60%

of that footprint isn't the ads at all — it's tracking, tag managers and consent banners loading in the background.

66×

more ad-carbon on a news homepage than a government one — ad-complexity, not page weight, is what drives it.

10,870 g

the heaviest site measured (orf.at) — about 6.6× the DACH average, per million pageviews.

By content category

News and sports carry the heaviest stacks

Ad-funded content categories load the most ad-tech; government and public-service sites load almost none.

Sports
4,582 g/1M
News
3,468 g/1M
Streaming
1,602 g/1M

Government sites sit ~66× lower. Measure a site above to see where its sector lands across all eight categories.

Named examples

The sites carrying the most ad-carbon

The five heaviest homepages in the index, by ad-relevant carbon per million pageviews.

orf.atNews · AT10,870 g/1M
spiegel.deNews · DE10,703 g/1M
fussball.deSports · DE8,138 g/1M
joyn.deStreaming · DE7,779 g/1M
bild.deNews · DE4,944 g/1M
Indicative ad-tech architecture from public crawl data (HTTP Archive, May 2026), converted on Lumotraq's live-grid engine — not a measured campaign figure. Methodology →