Ad-Carbon profile

amazon.co.uk

C

Heavier than 63% of the sites we’ve measured

529 KB
Ad & tracking data
1%
Share of the page
34
Ad / tracker requests
2.3 kg
CO2 / 1M pageviews

On a homepage load, amazon.co.uk pulls 529 KB of advertising and tracking data — 1% of the page — across 34 ad/tracker requests, from vendors such as Adobe Dynamic Tag Mgmt, Pendo, Branch, Adobe Audience Mgr. That data costs about 2.3 kg of CO₂ per million pageviews on the EU-average grid (grade C).

Vendors loaded

Adobe Dynamic Tag Mgmt, Pendo, Branch, Adobe Audience Mgr

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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