Heavier than 90% of the sites we’ve measured
On a homepage load, as.com pulls 2.2 MB of advertising and tracking data — 18% of the page — across 195 ad/tracker requests, from vendors such as Taboola, Google Ads · DoubleClick, Adobe Dynamic Tag Mgmt. That data costs about 9.8 kg of CO₂ per million pageviews on the EU-average grid (grade D).
Taboola, Google Ads · DoubleClick, Adobe Dynamic Tag Mgmt