Ad-Carbon profile

bbc.com

D

Heavier than 90% of the sites we’ve measured

2.1 MB
Ad & tracking data
24%
Share of the page
167
Ad / tracker requests
9.6 kg
CO2 / 1M pageviews

On a homepage load, bbc.com pulls 2.1 MB of advertising and tracking data — 24% of the page — across 167 ad/tracker requests, from vendors such as Google AdSense, Piano, Google Ads · DoubleClick. That data costs about 9.6 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Google AdSense, Piano, Google Ads · DoubleClick

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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