Ad-Carbon profile

cnbc.com

D

Heavier than 92% of the sites we’ve measured

2.7 MB
Ad & tracking data
30%
Share of the page
301
Ad / tracker requests
12.2 kg
CO2 / 1M pageviews

On a homepage load, cnbc.com pulls 2.7 MB of advertising and tracking data — 30% of the page — across 301 ad/tracker requests, from vendors such as tinypass.com, Google Ads · DoubleClick, Adobe Dynamic Tag Mgmt. That data costs about 12.2 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

tinypass.com, Google Ads · DoubleClick, Adobe Dynamic Tag Mgmt

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
Check another site