Ad-Carbon profile

cnn.com

F

Heavier than 97% of the sites we’ve measured

6.8 MB
Ad & tracking data
5%
Share of the page
1441
Ad / tracker requests
31.1 kg
CO2 / 1M pageviews

On a homepage load, cnn.com pulls 6.8 MB of advertising and tracking data — 5% of the page — across 1441 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Google AdSense, Stripe. That data costs about 31.1 kg of CO₂ per million pageviews on the EU-average grid (grade F).

Vendors loaded

Google Ads · DoubleClick, Google AdSense, Stripe

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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