Heavier than 95% of the sites we’ve measured
On a homepage load, dagbladet.no pulls 3.9 MB of advertising and tracking data — 16% of the page — across 550 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Google AdSense, Magnite. That data costs about 17.7 kg of CO₂ per million pageviews on the EU-average grid (grade F).
Google Ads · DoubleClick, Google AdSense, Magnite