Ad-Carbon profile

dailymail.co.uk

D

Heavier than 91% of the sites we’ve measured

2.5 MB
Ad & tracking data
16%
Share of the page
516
Ad / tracker requests
11.2 kg
CO2 / 1M pageviews

On a homepage load, dailymail.co.uk pulls 2.5 MB of advertising and tracking data — 16% of the page — across 516 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Google AdSense, Google (2mdn). That data costs about 11.2 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Google Ads · DoubleClick, Google AdSense, Google (2mdn)

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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