Ad-Carbon profile

elpais.com

D

Heavier than 89% of the sites we’ve measured

2.0 MB
Ad & tracking data
18%
Share of the page
224
Ad / tracker requests
9.3 kg
CO2 / 1M pageviews

On a homepage load, elpais.com pulls 2.0 MB of advertising and tracking data — 18% of the page — across 224 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Amazon Ads, Adobe Dynamic Tag Mgmt. That data costs about 9.3 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Google Ads · DoubleClick, Amazon Ads, Adobe Dynamic Tag Mgmt

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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