Ad-Carbon profile

estadao.com.br

F

Heavier than 96% of the sites we’ve measured

4.3 MB
Ad & tracking data
12%
Share of the page
544
Ad / tracker requests
19.6 kg
CO2 / 1M pageviews

On a homepage load, estadao.com.br pulls 4.3 MB of advertising and tracking data — 12% of the page — across 544 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Meta Pixel, Google AdSense. That data costs about 19.6 kg of CO₂ per million pageviews on the EU-average grid (grade F).

Vendors loaded

Google Ads · DoubleClick, Meta Pixel, Google AdSense

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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