Ad-Carbon profile

imdb.com

C

Heavier than 66% of the sites we’ve measured

634 KB
Ad & tracking data
6%
Share of the page
502
Ad / tracker requests
2.8 kg
CO2 / 1M pageviews

On a homepage load, imdb.com pulls 634 KB of advertising and tracking data — 6% of the page — across 502 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Amazon Ads, Google AdSense. That data costs about 2.8 kg of CO₂ per million pageviews on the EU-average grid (grade C).

Vendors loaded

Google Ads · DoubleClick, Amazon Ads, Google AdSense

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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