Ad-Carbon profile

independent.co.uk

D

Heavier than 92% of the sites we’ve measured

2.7 MB
Ad & tracking data
31%
Share of the page
1063
Ad / tracker requests
12.5 kg
CO2 / 1M pageviews

On a homepage load, independent.co.uk pulls 2.7 MB of advertising and tracking data — 31% of the page — across 1063 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Taboola, Google AdSense, DoubleVerify. That data costs about 12.5 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Google Ads · DoubleClick, Taboola, Google AdSense, DoubleVerify

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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