Heavier than 96% of the sites we’ve measured
On a homepage load, iol.pt pulls 4.8 MB of advertising and tracking data — 9% of the page — across 169 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Meta Pixel, TikTok Pixel. That data costs about 21.8 kg of CO₂ per million pageviews on the EU-average grid (grade F).
Google Ads · DoubleClick, Meta Pixel, TikTok Pixel