Ad-Carbon profile

latercera.com

C

Heavier than 70% of the sites we’ve measured

736 KB
Ad & tracking data
10%
Share of the page
40
Ad / tracker requests
3.3 kg
CO2 / 1M pageviews

On a homepage load, latercera.com pulls 736 KB of advertising and tracking data — 10% of the page — across 40 ad/tracker requests, from vendors such as Meta Pixel, Google Ads · DoubleClick, Adobe Dynamic Tag Mgmt. That data costs about 3.3 kg of CO₂ per million pageviews on the EU-average grid (grade C).

Vendors loaded

Meta Pixel, Google Ads · DoubleClick, Adobe Dynamic Tag Mgmt

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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