Heavier than 81% of the sites we’ve measured
On a homepage load, lemonde.fr pulls 1.2 MB of advertising and tracking data — 2% of the page — across 1223 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Google AdSense, PubMatic. That data costs about 5.4 kg of CO₂ per million pageviews on the EU-average grid (grade D).
Google Ads · DoubleClick, Google AdSense, PubMatic