Ad-Carbon profile

news.com.au

C

Heavier than 77% of the sites we’ve measured

989 KB
Ad & tracking data
24%
Share of the page
330
Ad / tracker requests
4.4 kg
CO2 / 1M pageviews

On a homepage load, news.com.au pulls 989 KB of advertising and tracking data — 24% of the page — across 330 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Meta Pixel, widgets.outbrain.com. That data costs about 4.4 kg of CO₂ per million pageviews on the EU-average grid (grade C).

Vendors loaded

Google Ads · DoubleClick, Meta Pixel, widgets.outbrain.com

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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