Ad-Carbon profile

nytimes.com

F

Heavier than 93% of the sites we’ve measured

3.0 MB
Ad & tracking data
5%
Share of the page
262
Ad / tracker requests
13.8 kg
CO2 / 1M pageviews

On a homepage load, nytimes.com pulls 3.0 MB of advertising and tracking data — 5% of the page — across 262 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Google AdSense, pay.google.com. That data costs about 13.8 kg of CO₂ per million pageviews on the EU-average grid (grade F).

Vendors loaded

Google Ads · DoubleClick, Google AdSense, pay.google.com

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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