Ad-Carbon profile

nzherald.co.nz

D

Heavier than 81% of the sites we’ve measured

1.2 MB
Ad & tracking data
7%
Share of the page
189
Ad / tracker requests
5.2 kg
CO2 / 1M pageviews

On a homepage load, nzherald.co.nz pulls 1.2 MB of advertising and tracking data — 7% of the page — across 189 ad/tracker requests, from vendors such as Google AdSense, Google Ads · DoubleClick, Meta Pixel. That data costs about 5.2 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Google AdSense, Google Ads · DoubleClick, Meta Pixel

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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