Ad-Carbon profile

publico.pt

D

Heavier than 83% of the sites we’ve measured

1.3 MB
Ad & tracking data
3%
Share of the page
70
Ad / tracker requests
5.8 kg
CO2 / 1M pageviews

On a homepage load, publico.pt pulls 1.3 MB of advertising and tracking data — 3% of the page — across 70 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Piano, Hotjar. That data costs about 5.8 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Google Ads · DoubleClick, Piano, Hotjar

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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