Ad-Carbon profile

reddit.com

C

Heavier than 62% of the sites we’ve measured

499 KB
Ad & tracking data
14%
Share of the page
40
Ad / tracker requests
2.2 kg
CO2 / 1M pageviews

On a homepage load, reddit.com pulls 499 KB of advertising and tracking data — 14% of the page — across 40 ad/tracker requests, from vendors such as TikTok Pixel, Meta Pixel, Hotjar. That data costs about 2.2 kg of CO₂ per million pageviews on the EU-average grid (grade C).

Vendors loaded

TikTok Pixel, Meta Pixel, Hotjar

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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