Ad-Carbon profile

shein.com

F

Heavier than 94% of the sites we’ve measured

3.5 MB
Ad & tracking data
2%
Share of the page
535
Ad / tracker requests
16.0 kg
CO2 / 1M pageviews

On a homepage load, shein.com pulls 3.5 MB of advertising and tracking data — 2% of the page — across 535 ad/tracker requests, from vendors such as Meta Pixel, Criteo, Snap Pixel. That data costs about 16.0 kg of CO₂ per million pageviews on the EU-average grid (grade F).

Vendors loaded

Meta Pixel, Criteo, Snap Pixel

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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