Ad-Carbon profile

stuff.co.nz

D

Heavier than 83% of the sites we’ve measured

1.3 MB
Ad & tracking data
21%
Share of the page
83
Ad / tracker requests
6.0 kg
CO2 / 1M pageviews

On a homepage load, stuff.co.nz pulls 1.3 MB of advertising and tracking data — 21% of the page — across 83 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Taboola, Google AdSense. That data costs about 6.0 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Google Ads · DoubleClick, Taboola, Google AdSense

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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