Heavier than 75% of the sites we’ve measured
On a homepage load, target.com pulls 932 KB of advertising and tracking data — 7% of the page — across 86 ad/tracker requests, from vendors such as Google AdSense, Google Ads · DoubleClick, fullstory.com. That data costs about 4.1 kg of CO₂ per million pageviews on the EU-average grid (grade C).
Google AdSense, Google Ads · DoubleClick, fullstory.com