Ad-Carbon profile

telegraph.co.uk

F

Heavier than 95% of the sites we’ve measured

3.7 MB
Ad & tracking data
33%
Share of the page
356
Ad / tracker requests
16.7 kg
CO2 / 1M pageviews

On a homepage load, telegraph.co.uk pulls 3.7 MB of advertising and tracking data — 33% of the page — across 356 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Stripe, Google AdSense. That data costs about 16.7 kg of CO₂ per million pageviews on the EU-average grid (grade F).

Vendors loaded

Google Ads · DoubleClick, Stripe, Google AdSense

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
Check another site