Heavier than 72% of the sites we’ve measured
On a homepage load, theglobeandmail.com pulls 797 KB of advertising and tracking data — 6% of the page — across 50 ad/tracker requests, from vendors such as Meta Pixel, Google Ads · DoubleClick, Amazon Ads. That data costs about 3.5 kg of CO₂ per million pageviews on the EU-average grid (grade C).
Meta Pixel, Google Ads · DoubleClick, Amazon Ads