Ad-Carbon profile

theguardian.com

D

Heavier than 87% of the sites we’ve measured

1.7 MB
Ad & tracking data
22%
Share of the page
218
Ad / tracker requests
7.7 kg
CO2 / 1M pageviews

On a homepage load, theguardian.com pulls 1.7 MB of advertising and tracking data — 22% of the page — across 218 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Permutive, Google AdSense. That data costs about 7.7 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Google Ads · DoubleClick, Permutive, Google AdSense

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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