Ad-Carbon profile

thesun.co.uk

D

Heavier than 85% of the sites we’ve measured

1.4 MB
Ad & tracking data
9%
Share of the page
327
Ad / tracker requests
6.3 kg
CO2 / 1M pageviews

On a homepage load, thesun.co.uk pulls 1.4 MB of advertising and tracking data — 9% of the page — across 327 ad/tracker requests, from vendors such as Permutive, Google Ads · DoubleClick, Stripe, Google AdSense. That data costs about 6.3 kg of CO₂ per million pageviews on the EU-average grid (grade D).

Vendors loaded

Permutive, Google Ads · DoubleClick, Stripe, Google AdSense

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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