Heavier than 70% of the sites we’ve measured
On a homepage load, trademe.co.nz pulls 744 KB of advertising and tracking data — 13% of the page — across 87 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Google (2mdn), Google AdSense. That data costs about 3.3 kg of CO₂ per million pageviews on the EU-average grid (grade C).
Google Ads · DoubleClick, Google (2mdn), Google AdSense