Ad-Carbon profile

vrt.be

C

Heavier than 60% of the sites we’ve measured

474 KB
Ad & tracking data
5%
Share of the page
145
Ad / tracker requests
2.1 kg
CO2 / 1M pageviews

On a homepage load, vrt.be pulls 474 KB of advertising and tracking data — 5% of the page — across 145 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Adobe Dynamic Tag Mgmt, Google AdSense. That data costs about 2.1 kg of CO₂ per million pageviews on the EU-average grid (grade C).

Vendors loaded

Google Ads · DoubleClick, Adobe Dynamic Tag Mgmt, Google AdSense

Indicative figure from a single cold homepage crawl (latest monthly HTTP Archive dataset), classified by an open third-party-domain map and converted at 0.0165 kWh/GB on the EU-average electricity grid. Directional, not a full site audit.
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