Heavier than 70% of the sites we’ve measured
On a homepage load, wp.pl pulls 722 KB of advertising and tracking data — 1% of the page — across 38 ad/tracker requests, from vendors such as Google Ads · DoubleClick, Meta Pixel, Google Analytics. That data costs about 3.2 kg of CO₂ per million pageviews on the EU-average grid (grade C).
Google Ads · DoubleClick, Meta Pixel, Google Analytics