On adidas.co, advertising and tracking add ≈ 9,568 g CO₂ per million pageviews (328 g from ad-serving alone) — 1.8× the index average, cleaner than 17% of the sites we measure.
Ad-relevant
9568
g CO₂ / 1M pageviews
Ad-serving only
328
g CO₂ / 1M pageviews
115
kg CO₂ / year at 1M pageviews per month
17
% cleaner than the DACH index
97
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →