On alkosto.com, advertising and tracking add ≈ 10,761 g CO₂ per million pageviews (63 g from ad-serving alone) — 2.1× the index average, cleaner than 14% of the sites we measure.
Ad-relevant
10761
g CO₂ / 1M pageviews
Ad-serving only
63
g CO₂ / 1M pageviews
129
kg CO₂ / year at 1M pageviews per month
14
% cleaner than the DACH index
99
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →