AD-CARBON FOOTPRINT · DACH INDEX

amazon.com

Shopping
US
A
Ad-carbon grade
On amazon.com, advertising and tracking add ≈ 111 g CO₂ per million pageviews (110 g from ad-serving alone) — 0.0× the index average, cleaner than 84% of the sites we measure.
Ad-relevant
111
g CO₂ / 1M pageviews
Ad-serving only
110
g CO₂ / 1M pageviews
1
kg CO₂ / year at 1M pageviews per month
84
% cleaner than the DACH index
1
% of the footprint is tracking overhead, not ad-serving

Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →

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