On bankrate.com, advertising and tracking add ≈ 7,596 g CO₂ per million pageviews (608 g from ad-serving alone) — 1.4× the index average, cleaner than 22% of the sites we measure.
Ad-relevant
7596
g CO₂ / 1M pageviews
Ad-serving only
608
g CO₂ / 1M pageviews
91
kg CO₂ / year at 1M pageviews per month
22
% cleaner than the DACH index
92
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →