On blic.rs, advertising and tracking add ≈ 41,733 g CO₂ per million pageviews (29,859 g from ad-serving alone) — 8.0× the index average, cleaner than 1% of the sites we measure.
Ad-relevant
41733
g CO₂ / 1M pageviews
Ad-serving only
29859
g CO₂ / 1M pageviews
501
kg CO₂ / year at 1M pageviews per month
1
% cleaner than the DACH index
28
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →