AD-CARBON FOOTPRINT · DACH INDEX

blocket.se

Shopping
SE
B
Ad-carbon grade
On blocket.se, advertising and tracking add ≈ 314 g CO₂ per million pageviews (139 g from ad-serving alone) — 0.1× the index average, cleaner than 76% of the sites we measure.
Ad-relevant
314
g CO₂ / 1M pageviews
Ad-serving only
139
g CO₂ / 1M pageviews
4
kg CO₂ / year at 1M pageviews per month
76
% cleaner than the DACH index
56
% of the footprint is tracking overhead, not ad-serving

Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →

← Measure another site in the Ad-Carbon Index