On dailymotion.com, advertising and tracking add ≈ 199 g CO₂ per million pageviews (199 g from ad-serving alone) — 0.0× the index average, cleaner than 81% of the sites we measure.
Ad-relevant
199
g CO₂ / 1M pageviews
Ad-serving only
199
g CO₂ / 1M pageviews
2
kg CO₂ / year at 1M pageviews per month
81
% cleaner than the DACH index
0
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →