On elcolombiano.com, advertising and tracking add ≈ 30,777 g CO₂ per million pageviews (22,010 g from ad-serving alone) — 5.9× the index average, cleaner than 2% of the sites we measure.
Ad-relevant
30777
g CO₂ / 1M pageviews
Ad-serving only
22010
g CO₂ / 1M pageviews
369
kg CO₂ / year at 1M pageviews per month
2
% cleaner than the DACH index
28
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →