On etsy.com, advertising and tracking add ≈ 11,099 g CO₂ per million pageviews (1,465 g from ad-serving alone) — 2.1× the index average, cleaner than 14% of the sites we measure.
Ad-relevant
11099
g CO₂ / 1M pageviews
Ad-serving only
1465
g CO₂ / 1M pageviews
133
kg CO₂ / year at 1M pageviews per month
14
% cleaner than the DACH index
87
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →