On fanatik.com.tr, advertising and tracking add ≈ 18,028 g CO₂ per million pageviews (10,871 g from ad-serving alone) — 3.4× the index average, cleaner than 8% of the sites we measure.
Ad-relevant
18028
g CO₂ / 1M pageviews
Ad-serving only
10871
g CO₂ / 1M pageviews
216
kg CO₂ / year at 1M pageviews per month
8
% cleaner than the DACH index
40
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →