On futbolred.com, advertising and tracking add ≈ 22,696 g CO₂ per million pageviews (13,315 g from ad-serving alone) — 4.3× the index average, cleaner than 5% of the sites we measure.
Ad-relevant
22696
g CO₂ / 1M pageviews
Ad-serving only
13315
g CO₂ / 1M pageviews
272
kg CO₂ / year at 1M pageviews per month
5
% cleaner than the DACH index
41
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →