On haberturk.com, advertising and tracking add ≈ 11,469 g CO₂ per million pageviews (6,712 g from ad-serving alone) — 2.2× the index average, cleaner than 13% of the sites we measure.
Ad-relevant
11469
g CO₂ / 1M pageviews
Ad-serving only
6712
g CO₂ / 1M pageviews
138
kg CO₂ / year at 1M pageviews per month
13
% cleaner than the DACH index
41
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →