On hurriyet.com.tr, advertising and tracking add ≈ 26,860 g CO₂ per million pageviews (13,874 g from ad-serving alone) — 5.1× the index average, cleaner than 3% of the sites we measure.
Ad-relevant
26860
g CO₂ / 1M pageviews
Ad-serving only
13874
g CO₂ / 1M pageviews
322
kg CO₂ / year at 1M pageviews per month
3
% cleaner than the DACH index
48
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →