On kupujemprodajem.com, advertising and tracking add ≈ 9,050 g CO₂ per million pageviews (1,658 g from ad-serving alone) — 1.7× the index average, cleaner than 18% of the sites we measure.
Ad-relevant
9050
g CO₂ / 1M pageviews
Ad-serving only
1658
g CO₂ / 1M pageviews
109
kg CO₂ / year at 1M pageviews per month
18
% cleaner than the DACH index
82
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →