AD-CARBON FOOTPRINT · DACH INDEX

lequipe.fr

Sports
FR
A
Ad-carbon grade
On lequipe.fr, advertising and tracking add ≈ 214 g CO₂ per million pageviews (92 g from ad-serving alone) — 0.0× the index average, cleaner than 80% of the sites we measure.
Ad-relevant
214
g CO₂ / 1M pageviews
Ad-serving only
92
g CO₂ / 1M pageviews
3
kg CO₂ / year at 1M pageviews per month
80
% cleaner than the DACH index
57
% of the footprint is tracking overhead, not ad-serving

Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →

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