AD-CARBON FOOTPRINT · DACH INDEX

mbl.is

Other
IS
A
Ad-carbon grade
On mbl.is, advertising and tracking add ≈ 56 g CO₂ per million pageviews (29 g from ad-serving alone) — 0.0× the index average, cleaner than 86% of the sites we measure.
Ad-relevant
56
g CO₂ / 1M pageviews
Ad-serving only
29
g CO₂ / 1M pageviews
1
kg CO₂ / year at 1M pageviews per month
86
% cleaner than the DACH index
48
% of the footprint is tracking overhead, not ad-serving

Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →

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